| In Grapho-IMC we understand Design as a fundamental activity to any communication task that we pretend to achieve. Everything requires Design.
Design not only has to reflect the service, brand or product identity, but also must be the faithful reflect of the company, which produces or provides, its philosophy and its product and market vision.
Design is a creativeness celebration. It is not just an exposed idea: It is an idea that must have, as the most important of its characteristics, viability and multi-applicability. |